Soft2Bet: Inside the iGaming Company Reshaping Online Gaming
The online gaming world keeps changing. New platforms emerge. Old ones fade away. But some companies manage to stand out by doing things differently.
Soft2Bet entered the iGaming market in 2016 with a clear goal: build better technology for online casinos and sports betting operators.
Founded by Uri Poliavich, the company now employs over 100 people and operates under 19 licenses across 11 jurisdictions.
You’ll find their technology powering gaming experiences in Denmark, Ontario, Romania, Sweden, and other regulated markets.
What Soft2Bet Does in the iGaming Industry?
Soft2Bet works on two fronts. They build technology for other gaming operators (B2B) and run their own gaming brands (B2C).
On the B2B side, they provide turnkey solutions. This means operators get everything they need to launch and run an online casino or sportsbook. The package includes:
- Frontend customization
- Casino games integration
- Sportsbook platforms
- Customer support management
- Payment processing systems
- Risk management tools
- Compliance support
Their platform connects operators with over 12,500 games from hundreds of providers. That’s one of the largest gaming libraries available today.
The MEGA Gamification Solution
In 2023, Soft2Bet launched MEGA (Motivational Engineering Gaming Application). This gamification platform changes how players interact with online casinos.
Here’s what MEGA delivers:
Player Engagement Results:
- 4X increase in screen time
- 65% boost in net gaming revenue
- 50% higher deposit amounts
- 45% increase in average revenue per user
These numbers come from real operator data. MEGA works by adding game-like features to casino platforms.
Players can build virtual cities, collect items, and create custom avatars. Operators choose which features to turn on based on their player base.
The system tracks player behavior and adjusts rewards automatically. This keeps players engaged without requiring manual intervention from operators.
Soft2Bet’s Gaming Brands
The company runs five gaming brands across regulated markets:
- Betinia – Operates in Denmark and Sweden
- Campobet – Serves Danish and Swedish players
- Tooniebet – Licensed for Ontario, Canada
- Quickcasino – Available in Sweden
- Don.ro – Targets the Romanian market
Each brand offers localized experiences. They support local languages and payment methods. The game selection varies by region to match player preferences.
The brands host over 1 million live betting events each year. Players can access games in 20+ languages and pay using 70+ different payment methods.
Soft2Bet Invest: Funding Innovation
In July 2024, Soft2Bet launched a €50 million fund called Soft2Bet Invest. The fund backs new companies and entrepreneurs in iGaming and casual gaming.
This move shows where the company is heading. They’re not just building their own technology anymore. They’re helping others develop new gaming products.
The fund won the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe in September 2024. Industry experts recognized it as a major step forward for gaming innovation.
Awards and Recognition
Soft2Bet won three major awards at the 2025 Global Gaming Awards EMEA:
- Executive of the Year – Uri Poliavich
- Platform Provider of the Year – Soft2Bet
- Product Launch of the Year – MEGA platform
They also won the iGaming Sword Award 2023 for Turnkey Supplier of the Year.
These awards matter because they come from industry peers and experts. They signal that Soft2Bet’s approach works.
Responsible Gaming Commitment
Soft2Bet maintains dedicated teams for responsible gaming, fraud detection, and compliance. They operate under strict licensing standards in all 11 jurisdictions.
The company undergoes regular audits from multiple gaming authorities. This ensures their platforms meet regulatory requirements.
They also implement additional player protection measures beyond what regulations require.
Final Thoughts
Soft2Bet built its reputation by focusing on what operators and players actually need. Their MEGA platform proves gamification works when you base it on real player data.
The company’s growth from startup to award-winning platform provider shows their approach resonates with the market.
You can track their progress through their continued expansion into new regulated markets and their €50 million investment fund. These moves suggest Soft2Bet plans to keep pushing iGaming technology forward.
