Soft2Bet: Inside the iGaming Company Reshaping Online Gaming
wp:paragraph
The online gaming world keeps changing. New platforms emerge. Old ones fade away. But some companies manage to stand out by doing things differently.
/wp:paragraph
wp:paragraph
Soft2Bet entered the iGaming market in 2016 with a clear goal: build better technology for online casinos and sports betting operators.
/wp:paragraph
wp:paragraph
Founded by Uri Poliavich, the company now employs over 100 people and operates under 19 licenses across 11 jurisdictions.
/wp:paragraph
wp:paragraph
You’ll find their technology powering gaming experiences in Denmark, Ontario, Romania, Sweden, and other regulated markets.
/wp:paragraph
wp:heading
What Soft2Bet Does in the iGaming Industry?
/wp:heading
wp:paragraph
Soft2Bet works on two fronts. They build technology for other gaming operators (B2B) and run their own gaming brands (B2C).
/wp:paragraph
wp:paragraph
On the B2B side, they provide turnkey solutions. This means operators get everything they need to launch and run an online casino or sportsbook. The package includes:
/wp:paragraph
wp:list
- wp:list-item
- Frontend customization
- Casino games integration
- Sportsbook platforms
- Customer support management
- Payment processing systems
- Risk management tools
- Compliance support
/wp:list-item
wp:list-item
/wp:list-item
wp:list-item
/wp:list-item
wp:list-item
/wp:list-item
wp:list-item
/wp:list-item
wp:list-item
/wp:list-item
wp:list-item
/wp:list-item
/wp:list
wp:paragraph
Their platform connects operators with over 12,500 games from hundreds of providers. That’s one of the largest gaming libraries available today.
/wp:paragraph
wp:heading
The MEGA Gamification Solution
/wp:heading
wp:paragraph
In 2023, Soft2Bet launched MEGA (Motivational Engineering Gaming Application). This gamification platform changes how players interact with online casinos.
/wp:paragraph
wp:paragraph
Here’s what MEGA delivers:
/wp:paragraph
wp:paragraph
Player Engagement Results:
/wp:paragraph
wp:list {“ordered”:true}
- wp:list-item
- 4X increase in screen time
- 65% boost in net gaming revenue
- 50% higher deposit amounts
- 45% increase in average revenue per user
/wp:list-item
wp:list-item
/wp:list-item
wp:list-item
/wp:list-item
wp:list-item
/wp:list-item
/wp:list
wp:paragraph
These numbers come from real operator data. MEGA works by adding game-like features to casino platforms.
/wp:paragraph
wp:paragraph
Players can build virtual cities, collect items, and create custom avatars. Operators choose which features to turn on based on their player base.
/wp:paragraph
wp:paragraph
The system tracks player behavior and adjusts rewards automatically. This keeps players engaged without requiring manual intervention from operators.
/wp:paragraph
wp:heading
Soft2Bet’s Gaming Brands
/wp:heading
wp:paragraph
The company runs five gaming brands across regulated markets:
/wp:paragraph
wp:list
- wp:list-item
- Betinia – Operates in Denmark and Sweden
- Campobet – Serves Danish and Swedish players
- Tooniebet – Licensed for Ontario, Canada
- Quickcasino – Available in Sweden
- Don.ro – Targets the Romanian market
/wp:list-item
wp:list-item
/wp:list-item
wp:list-item
/wp:list-item
wp:list-item
/wp:list-item
wp:list-item
/wp:list-item
/wp:list
wp:paragraph
Each brand offers localized experiences. They support local languages and payment methods. The game selection varies by region to match player preferences.
/wp:paragraph
wp:paragraph
The brands host over 1 million live betting events each year. Players can access games in 20+ languages and pay using 70+ different payment methods.
/wp:paragraph
wp:image {“id”:1408,”width”:”700px”,”sizeSlug”:”full”,”linkDestination”:”none”,”align”:”center”}
/wp:image
wp:heading
Soft2Bet Invest: Funding Innovation
/wp:heading
wp:paragraph
In July 2024, Soft2Bet launched a €50 million fund called Soft2Bet Invest. The fund backs new companies and entrepreneurs in iGaming and casual gaming.
/wp:paragraph
wp:paragraph
This move shows where the company is heading. They’re not just building their own technology anymore. They’re helping others develop new gaming products.
/wp:paragraph
wp:paragraph
The fund won the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe in September 2024. Industry experts recognized it as a major step forward for gaming innovation.
/wp:paragraph
wp:heading
Awards and Recognition
/wp:heading
wp:paragraph
Soft2Bet won three major awards at the 2026 Global Gaming Awards EMEA:
/wp:paragraph
wp:list {“ordered”:true}
- wp:list-item
- Executive of the Year – Uri Poliavich
- Platform Provider of the Year – Soft2Bet
- Product Launch of the Year – MEGA platform
/wp:list-item
wp:list-item
/wp:list-item
wp:list-item
/wp:list-item
/wp:list
wp:paragraph
They also won the iGaming Sword Award 2023 for Turnkey Supplier of the Year.
/wp:paragraph
wp:paragraph
These awards matter because they come from industry peers and experts. They signal that Soft2Bet’s approach works.
/wp:paragraph
wp:heading
Responsible Gaming Commitment
/wp:heading
wp:paragraph
Soft2Bet maintains dedicated teams for responsible gaming, fraud detection, and compliance. They operate under strict licensing standards in all 11 jurisdictions.
/wp:paragraph
wp:paragraph
The company undergoes regular audits from multiple gaming authorities. This ensures their platforms meet regulatory requirements.
/wp:paragraph
wp:paragraph
They also implement additional player protection measures beyond what regulations require.
/wp:paragraph
wp:heading
Final Thoughts
/wp:heading
wp:paragraph
Soft2Bet built its reputation by focusing on what operators and players actually need. Their MEGA platform proves gamification works when you base it on real player data.
/wp:paragraph
wp:paragraph
The company’s growth from startup to award-winning platform provider shows their approach resonates with the market.
/wp:paragraph
wp:paragraph
You can track their progress through their continued expansion into new regulated markets and their €50 million investment fund. These moves suggest Soft2Bet plans to keep pushing iGaming technology forward.
/wp:paragraph
wp:paragraph
/wp:paragraph
